Our Privacy and Cookies Policy


The Guild of British Coach Operators Ltd (‘the Guild’) is committed to respecting your privacy and the privacy of every visitor to our web site and person using our services. The information we collect about you will be used to fulfil the required services and enable us to improve how, as an organisation, we deal with you.

Should you have a question about the data we store, our contact details are:

Contact nameSteve Whiteway, Administrator
OrganisationThe Guild of British Coach Operators Ltd
Address Browside Farm,
Woodside Lane,
West Yorkshire BD20 8PE,

The information that we collect about you will only be used lawfully (in accordance with the Data Protection Act 1998 and the General Data Protection Regulation 2018). All data is retained exclusively within the United Kingdom, or transferred only to ‘third countries’ where ‘adequacy of protection’ or specific certification as defined by the GDPR has been confirmed.

This information will not be disclosed to anyone outside the Guild or its member companies and other companies with which the Guild has arranged services for your benefit.

We expect the information we hold to be accurate and up to date. You have the right as an individual to find out what information we hold about you and make changes if necessary; you also have the right, unless we are obligated by law to refuse, to ask us to stop using the information. To have your information removed or rectified, please contact admin@coach-tours.co.uk.

The type of information that we will collect on you, and you voluntarily provide to us on this website or contact form or by e-mailing us may include:

  • Your name
  • Address
  • Telephone number(s)
  • Email address
  • Nature of your enquiry, per any free text entered into a contact form or in an e-mail to us.

You are under no statutory or contractual requirement or obligation to provide us with your personal information; however we require the information above in order for us to deal with your enquiry in an efficient and effective manner.

The legal basis for processing your data is based on the performance of a contract (such as coach hire or the supply of services), therefore we will not store, process or transfer your data outside the parties detailed above unless we have an appropriate lawful reason to do so. You have the right to remove your consent at any time, unless we are precluded from doing so by law, by contacting us and requesting that processing of your details be restricted or deleted.

Unless otherwise required by law, your data will be stored for a period of 2 years after our last contact with you, at which point it will be deleted.

Protection of Personal Information

The Guild takes precautions, including administrative, technical, and physical measures, to safeguard your Data against loss, theft, and misuse, as well as against unauthorized access, disclosure, alteration, and destruction.

The Guild uses industry-standard efforts to safeguard the confidentiality of Data. We have implemented reasonable administrative, technical, and physical security controls to protect against the loss, misuse, or alteration of your Data.

Cookies and Analytics


A cookie is a small amount of data, often including an anonymous unique identifier, that is sent to your browser from a website's computers and stored on your computer's hard drive. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org. Alternatively, you can search the internet for other independent advice on cookies.


The Guild of British Coach Operators website uses Google Analytics 4 to anonymously analyse visitor engagement. This allows us to understand user requirements and improve our service. The consent banner gives you control over whether you wish to participate in this data collection.

Consent Banner Checkboxes Explained

  • Necessary – The Guild of British Coach Operators website uses cookies to record current session information. Cookies are not required to access most of the content on the Guild website.
  • Analytics - These cookies help The Guild of British Coach Operators understand how people use their website e.g. by counting visitors and checking which webpages are popular.
  • Marketing – By accepting these you allow Google to store personalised information for advertising and marketing purposes. These cookies allow Google to reflect your browsed interests in the adverts you see online e.g. on virtual billboards.

Driver CPC Periodic Training

The Guild is registered as a provider of periodic training for bus/coach driving licence holders. Such training is delivered by member companies of the Guild under a consortium authorisation with the Joint Approvals Unit for Periodic Training (JAUPT). The Guild is responsible for holding records of all such training delivered and for registering course attendance with the Driver & Vehicle Standards Agency (DVSA). Processing of your data in this way is covered by our specific policy (Fair Processing Notice – Driver CPC Periodic Training) which is notified to delegates when attending each training course. To obtain a copy of that policy, please e-mail us at admin@coach-tours.co.uk.

If you have a concern about how we handle your data, or you would like to lodge a complaint, you may do so by contacting The Information Commissioner’s Office.